1xBet has appointed Simon Westbury as its new Strategic Advisor, a role designed to bolster the company’s international expansion and long-term strategic objectives. This newly created position underscores 1xBet’s commitment to sustained growth.
Westbury brings over ten years of high-level experience within the iGaming sector, encompassing business-to-business operations, media, and sports-related ventures. His expertise spans multiple facets of the industry, making him a valuable asset to the 1xBet leadership team.
In his advisory capacity, Westbury will provide guidance on navigating new markets and adapting to evolving regulatory landscapes. His responsibilities will include offering strategic counsel on operational efficiency, organizational change, and harmonizing operations across diverse markets.
A 1xBet representative commented that Westbury’s extensive knowledge of operational procedures and his comprehensive understanding of the industry’s complexities and stakeholders will prove invaluable. They expressed confidence in his ability to steer the company’s expansion into new markets and to effectively address emerging challenges and opportunities within the sector.
Westbury himself highlighted the company’s ambitious vision for the future as a key factor in his decision to join 1xBet. He noted the rarity of finding a company of this size and global reach demonstrating such a strong commitment to strategic advancement.
This appointment follows recent growth initiatives, including a partnership with Expanse Studios in August 2024. This collaboration expanded 1xBet’s game portfolio, offering players access to a wide selection of slots and crash games, including titles like Bounty Hunters, Titan Roulette, and Crash on Mars.
Westbury’s appointment, effective immediately, signifies a broader strategic move by 1xBet to strengthen its leadership structure with seasoned advisors. This proactive approach anticipates future market expansion and necessary adaptations to changing regulations.
