Playbook Fusion’s innovative football management game, Playbook Football, has made its commercial debut in the UK market, partnering with Ladbrokes. This marks a significant first step for the company’s flagship title, which uniquely combines real-money wagering with the strategic depth of virtual team management.
Players engage in skill-based gameplay, constructing virtual football squads, placing bets, accumulating rewards, and competing for advancement through various leagues. The game utilizes Playbook Fusion’s proprietary Remote Gaming Server (RGS) and is exclusively distributed through Games Global.
This launch follows the successful acquisition of necessary regulatory approvals. Playbook Fusion recently received licensing from the Gambling Commission and certification from eCOGRA, paving the way for this significant milestone. The company’s ambitious goal is to seamlessly integrate betting mechanisms with the persistent engagement and strategic planning commonly found in video games.
Steve Rogers, CEO of Playbook Fusion, expressed his enthusiasm, stating, “Playbook Football is poised to revolutionize the sports betting landscape for operators, and we are delighted to unveil it in the UK alongside Ladbrokes.”
Playbook Fusion’s leadership team comprises CEO Steve Rogers and Chief Product Officer Jason Bradbury, who joined the company in June 2024. Bradbury, a veteran of the gaming industry with experience at Entain, Inspired, and Light & Wonder, is spearheading the development of future titles, with plans to expand into cricket and basketball.
The studio’s overall strategy centers on attracting players drawn to virtual sports, fantasy sports formats, and engaging, game-like experiences. Further bolstering its game design and persistence features, Playbook Fusion has appointed Santiago Jaramillo as Executive Creative Advisor.
The collaboration with Ladbrokes reflects a growing industry trend towards hybrid gaming products. These innovative offerings successfully combine aspects of sports betting and video gaming, aiming to attract a broader audience, particularly within emerging demographic groups.
