CFR Cluj Secures Major Sponsorship Deal with Don.ro for 2025-26 Season
CFR 1907 Cluj, a prominent Liga 1 football club, has announced a significant multi-year sponsorship agreement with Don.ro, a Romanian online gaming brand. This partnership designates Don.ro as the club’s primary sponsor, commencing with the 2025-26 season.
The sponsorship will be highly visible, featuring Don.ro branding on CFR Cluj’s home and away kits, training apparel, and throughout the Dr. Constantin Rădulescu stadium. Beyond visual branding, the agreement includes a comprehensive plan of digital marketing initiatives and matchday activations to further enhance the partnership’s impact.
Club President Cristian Balaj expressed enthusiasm, stating that the partnership “validates our daily efforts and represents a crucial step in strengthening CFR Cluj’s national and international profile.” This sentiment underscores the importance of the sponsorship for the club’s overall growth and visibility.
Soft2Bet’s Role in the Partnership and Commitment to Responsible Gaming
The Don.ro brand is powered by Soft2Bet’s proprietary MEGA platform, known for its innovative gamified features. While Soft2Bet has developed various engagement tools for the Romanian market, the company adheres to local regulatory guidelines, confirming that some features, such as social gaming interfaces, are not currently active in Romania.
A key component of the partnership is a shared commitment to responsible gaming. This commitment is evidenced by a planned jersey giveaway for all season ticket holders, further reinforcing the emphasis on safe and balanced entertainment. A Don.ro representative emphasized the brand’s dedication to fostering “a safe and balanced entertainment environment.”
Soft2Bet’s Continued International Expansion
This sponsorship highlights Soft2Bet’s ongoing strategic expansion into international markets. The company’s recent success includes market entry into New Jersey, USA, through a partnership with Caesars Entertainment, marking its first foray into the American market. This followed successful launches in Greece and the acquisition of a full general gaming license in Spain, demonstrating Soft2Bet’s robust growth and global ambition.
Soft2Bet’s Chief Marketing Officer, Oksana Tsyhankova, described the Don.ro and CFR Cluj partnership as embodying the company’s vision. She emphasized the synergy between a high-performing football club and Soft2Bet’s dedication to providing customized gamified experiences, top-tier products, and a commitment to excellence.
