Lara Falzon Named CEO of Yolo Group’s B2B Divisions
Yolo Group, a prominent player in the iGaming industry, has announced the appointment of Lara Falzon as the Chief Executive Officer of its business-to-business (B2B) operations. This encompasses several key subsidiaries: Hub88, an aggregation platform; Live88, a live casino provider; Odds88, a sports betting brand; and OneTouch, a mobile-first games studio. The announcement, made public on July 11th, represents a significant step in the company’s strategic growth plans.
A Seasoned Leader Takes the Helm
This marks Yolo Group’s second significant executive appointment in 2025, following the addition of Jean Claude Magri as Chief Financial Officer in January. Falzon brings a wealth of experience to the role, having previously served as CEO of AvatarUX and held senior management positions at several prominent iGaming companies, including Bragg Gaming Group, NetEnt, Red Tiger Gaming, and Evoke. Her extensive background in the industry positions her ideally to lead Yolo Group’s B2B expansion efforts.
Driving Global Growth and Innovation
Falzon expressed her enthusiasm for joining Yolo Group at a pivotal moment in its trajectory. She highlighted the significant opportunities for innovation, partnership cultivation, and global market expansion. Her appointment underscores Yolo Group’s commitment to investing heavily in product development and forging strategic collaborations tailored to specific markets. This proactive approach is expected to fuel further growth and solidify Yolo Group’s position in the competitive iGaming landscape.
Strategic Expansion and Industry Recognition
Yolo Group’s strategic expansion is further evidenced by its membership in the International Betting Integrity Association (IBIA), which it joined in 2024. This proactive step demonstrates a commitment to regulatory compliance, particularly crucial given upcoming licensing requirements in Brazil. The company operates across diverse markets, including Estonia, Malta, Australia, and Guernsey, reflecting its global reach.
Positive Outlook and Future Plans
Jose Micallef, CEO of Yolo Group Middle East, praised Falzon’s extensive industry expertise and proven track record of success. He emphasized that her leadership is critical for the company’s sustained expansion. Looking ahead, Yolo Group anticipates launching additional products and expanding into new regions during the latter half of 2025.
