LeoVegas and Kambi Extend Sportsbook Partnership to 2027
LeoVegas, a prominent online gambling operator now owned by MGM Resorts, has announced a significant extension of its long-standing partnership with sports betting technology provider Kambi. The agreement, initially formed in 2016, will now continue until at least 2027. This expanded collaboration includes access to Kambi’s innovative Odds Feed+ solution.
This extended partnership signifies a continued reliance on Kambi’s technology for LeoVegas’ sportsbook operations. As LeoVegas transitions to its own proprietary sportsbook platform, it will continue to leverage various solutions from Kambi’s comprehensive product suite. The integration of Kambi’s Odds Feed+ solution is a key component of this ongoing collaboration.
The Odds Feed+ solution will be integrated into LeoVegas’ platform, along with those of its sister brands, including BetMGM, BetUK, and Expekt. This aspect of the partnership is anticipated to extend beyond the 2027 expiration of the primary sportsbook agreement.
Kambi’s CEO, Werner Becher, expressed enthusiasm for the extended partnership, highlighting the nearly decade-long collaboration and the mutual success achieved. He noted that the decision by LeoVegas to also integrate Odds Feed+ represents a significant advancement in their relationship, transitioning the partnership into a new phase.
Executive Changes at LeoVegas
This announcement follows recent leadership changes within LeoVegas. Gustaf Hagman, the co-founder and CEO, recently stepped down after 14 years with the company. Furthermore, the Chief Commercial Officer, Chris Welch, retired in September. These shifts in executive leadership occurred following MGM Resorts’ acquisition of LeoVegas in 2022.
Kambi’s Recent Activities
The extended partnership with LeoVegas comes on the heels of other significant developments for Kambi. Last month, the company renewed its sportsbook partnership with Jacks.nl. In April, Kambi reported first-quarter revenue of €41.5 million ($48.8 million), representing a 4% year-over-year decrease.
