SSC Napoli, the reigning Italian Serie A champions, has forged a new partnership with bet365. This agreement designates bet365 Scores, the company’s statistics and live scores application, as the club’s Official Infotainment Partner.
This collaboration will involve the creation and dissemination of engaging content focused on Napoli’s activities and news. The partnership underscores bet365’s strengthened commitment to European markets, a shift following its withdrawal from China in March.
A bet365 spokesperson expressed enthusiasm about the partnership, stating that becoming Napoli’s Official Infotainment Partner is a significant achievement. They highlighted Napoli’s prestigious status in Italian and international football, emphasizing its dedicated and expansive fanbase. The partnership aims to enhance the fan experience through real-time content, comprehensive statistics, and personalized notifications.
This announcement follows another recent collaboration for SSC Napoli, a two-year deal signed in 2023 that named a different company as the club’s Official European Betting Partner.
Further details concerning a potential £9 billion ($12.2 billion) sale of bet365 emerged in May, although no further updates have been released since then.
Tommaso Bianchini, SSC Napoli’s Chief Revenue Officer, voiced his support for the partnership, emphasizing its alignment with the club’s “From Napoli to the World” strategy. This global outreach initiative seeks to expand the club’s reach through high-impact content for its international fan base. Bianchini expressed confidence in a successful and mutually beneficial partnership, praising bet365 Scores’ ability to connect authentically with football enthusiasts.
