Greentube, Novomatic’s digital gaming division, has expanded its presence in the Ontario online casino market. This expansion is a result of a new content agreement with bet365, bringing several popular slot games to bet365’s Ontario platform.
The agreement integrates Greentube’s games directly into bet365’s offering. Players can now access titles such as Piggy Prizes, Thunder Cash, and selections from the Diamond Cash series. This direct integration reflects Greentube’s ongoing strategy to broaden its reach within regulated North American markets.
This collaboration marks another significant achievement for Greentube in North America, building on previous successes in Delaware and Pennsylvania. David Bolas, Greentube’s Commercial Director, highlighted the importance of the Canadian market, noting its consistent ranking among Greentube’s top three growth markets over the past two years. A bet365 representative echoed this sentiment, describing the addition of Greentube’s games as a highly positive development for their Ontario online casino.
Greentube’s expansion into Ontario is not an isolated event. The company has a history of collaboration with bet365, having previously partnered in regulated markets such as the UK and New Jersey. This latest launch underscores the enduring commercial relationship between the two companies. Furthermore, Greentube’s North American expansion includes partnerships with Caesars Entertainment in Pennsylvania (using the Light & Wonder platform) and Rush Street Interactive in Delaware (via BetRivers). The company also operates in New Jersey and recently launched in South Africa through Supabets, utilizing its own Mynt platform. Greentube specializes in adapting land-based casino games for online platforms in regulated jurisdictions.
